Genius Sports Launches Next Gen MultiBet Feature Ahead of World Cup
Genius Sports Limited, the official data, technology, and broadcast partner that powers the ecosystem connecting sports, betting, and media, has launched In-Play MultiBet, a powerful new tool for sportsbooks to engage players and grow revenues in time for the FIFA World Cup 2022 and the ongoing NFL season.
Same-game parlay bets, which allow bettors to wager on numerous events occurring inside the same game, have become a key feature of every major sportsbook’s offering, allowing customers greater control over their bets and operators higher margins.
These customised bets may now be entered after the game has started, allowing participants to put bets after every goal, touchdown, and interval.
In-Play MultiBet, which debuted just in time for the FIFA World Cup, is driven by the finest quality AI-powered live odds, which have been proven and tested on Genius Sports’ renowned LiveTrading service.
Jack Davison, Chief Commercial Officer of Genius Sports, said:
“Combining same game parlays with the unstoppable growth of in-play betting is a breakthrough innovation for us and our partners. Starting with the biggest sports event of the year, the FIFA World Cup, InPlay MultiBet will enable our partners to unlock bigger margins and drive engagement between key match events and breaks.”
InPlay MultiBet will be accessible in the NFL, English Premier League, Liga MX, and hundreds of FIBA basketball and FIVB volleyball leagues throughout the world.
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Source: igaming
