PlanetPay365 and ACF Fiorentina Continue Partnership Into 2023
PlanetPay365 has extended its agreement with ACF Fiorentina until 2022/23. Planet Entertainment – SKS365 Group’s multi-service platform will once again be at the Tuscan club’s side as an Official Value-Added Services Partner.
The renewed collaboration was officially launched during the Serie A match between Fiorentina and Lazio on Monday, with PlanetPay365 serving as Match Sponsor. On this occasion, the “Tag & Win” campaign will be unveiled: it is developed exclusively for Fiorentina supporters and clients of the multiservice brand, and it will provide club-branded prizes (such as jerseys and home match tickets) and PlanetPay365 Gift Cards every week.
The project will run until April 15, 2023, when a final draw will be held for all individuals who did not win the weekly rewards.
The deal with Fiorentina intends to strengthen PlanetPay365’s relationship with the Tuscan region, following a path of virtuous collaboration and enhancing brand recognition and loyalty. During Viola’s home Serie A and Coppa Italia matches, the brand will be visible on the LED perimeter boards, interview backgrounds, and large screens at the “Artemio Franchi” stadium. There are also plans for social media marketing efforts on the club’s official channels.
Troy Cox, Chief Commercial Officer of SKS365, said:
“The renewal of the sponsorship with Fiorentina is a further step of the path that began two years ago and which we believe is strategic for the growth of our brand. The Viola club stands out for its fan base which is very warm and particularly attached to the team; for this reason, during the season we will develop a series of joint engagement activities dedicated to Fiorentina supporters with the aim of enhancing our brand and allowing the fans to get to know the new value-added services that we are about to launch with our PlanetPay365 multiservice platform“.
Enrico Peruzzo, Revenue Manager of Fiorentina, said:
“We are very pleased that PlanetPay365 has chosen to continue alongside our Club, proving the success of this partnership that has begun in 2020. This collaboration will allow us to continue to work with a brand that has the same innovative spirit and vision of the future as we do; the passion that unites Fiorentina and PlanetPay365 both on and off the pitch will make the difference in this new chapter of the partnership“.
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Source: igaming
