Enteractive builds on US momentum with Pennsylvania licence
Enteractive has expanded its reach across the US market after the company was granted a new service licence by the Pennsylvania Gaming Control Board.
The new licence will allow Enteractive to roll out its (Re)Activation Cloud platform to sportsbook operators across the Keystone State, enabling its partners to engage with an adult population of more than 9.5 million.
Andrew Foster, Chief Business Officer at Enteractive, commented: “After the early success Enteractive has seen in the US market and the positive way players are responding to our one to one personal approach, we’re proud to announce that we are expanding our reach into Pennsylvania state.
“It’s encouraging to see that the US audience is as appreciative of a personal, qualitative approach as the other global audiences we engage with on behalf of operator brands.”
Its entry into Pennsylvania follows on from the receipt of a service licence from the New Jersey Division of Gaming Enforcement in April 2021.
Enteractive will also place a large focus on responsible gambling communications by carrying out “one-on-one conversations with players”.
Mikael Hansson, Enteractive CEO, added: “With this Pennsylvania licence in addition to our licence in New Jersey, we’re available to support player retention for sportsbooks in the two largest online gambling states of the US.
“With some leading US brands already working with our stateside teams, our journey across the pond gets more exciting each day.”
Source: SBC News
