Eddie Morales to lead LatAm sales for Atlas-IAC
Sportsbook and PAM provider Atlas-IAC has appointed a new Head of Sales for Latin America, hiring Eddie Morales.
Morales’ first task as Head of Sales for Iberia and LatAm at Atlas will be to showcase the company’s products and services at the SBC Summit Latinoamérica this week.
His remit at the Miami conference and exposition event will be to unveil Atlas’ ‘latest plans and innovative product suite’, such as sportsbook, CRM and trading tools, alongside other company delegates. 
“I’ve always based my business relationships on the ability to add value, and having met with Sergei and enjoyed his articulate enthusiasm around Atlas-IAC, I had to find out more,” Morales remarked.
“Digging down into the platform modular attributes, what I’ve seen is the most sophisticated-yet-intelligible sportsbook I’ve ever encountered on the market.
“Working with Atlas, I’ve not only found a string of AI-powered products whose breakthrough tech promises to deliver a genuine step change in the sports betting, but also a strong experienced team that are client-focused and eager to tailor their offering to make it work for the operator.”
Morales asserted that Atlas has ‘impressive’ automation lawyers covering trading and marketing, making the firm’s final products ‘much easier’ to sell to prospective clients.
He added that the firm and its advisory partners at RPM Gaming have ‘excellent relationships across the industry’ via consultancy in risk management and sports betting.
“They’re trusted, super talented and respected,” he continued. “I can’t align with a stronger story than that. I can’t wait to get going at SBC Summit Latinoamérica.”
Morales career in betting and gaming has included tenures at Soft2bet and BetGamesTV, where he was Sales Director for LatAm and B2B Senior Business Development respectively, working to ‘stimulate consistent growth’ at both firms.
Additional roles have included Head of Spanish Sales at Golden Race, as well as B2C experience, such as Head of Business Development for Spain at MarathonBet.
Sergei Efimenko, CEO of Atlas-IAC, commented: “We’re delighted Eddie has joined the Atlas team and will hit the ground running at SBC Summit Latinoamérica.
“His extensive experience and contacts in sales and business development are second to none. We feel sure he’ll be a true asset to both Atlas and all our clients, as we bid to deepen our existing influence across Hispanic markets.”
Atlas’ statement on the appointment further explained that Morales’ wider remit will be to spearhead the provider’s ‘dedicated skill set’ in AI-based automated trading and CRM tools into international territories.
Source: SBC News
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