BetVictor gets talkSPORT Bet on the market ahead of World Cup
talkSPORT’s betting brand has hit the UK betting market, two months ahead of its proposed schedule, developed in partnership with BetVictor,
The new brand of talkSPORT Bet (talksportbet.com) will utilise talkSPORT’s media coverage whilst operating as part of BetVictor’s wider B2B White Label portfolio.
Announced in early August, talkSPORT Bet aims to combine BetVictor’s proprietary technology and first-hand betting experience with the radio station’s ‘trusted editorial brand’.
Gareth Williams, talkSPORT Betting and Gaming Director for talkSPORT, said: “talkSPORT is the world’s biggest sports radio network with a loyal community of listeners.
“This partnership adds to talkSPORT’s growing digital footprint and talkSPORT BET will access our digital audiences through creative online activations, such as odds integrations and betting widgets.
“We’re delighted to offer our audience a new sports betting brand as part of our wall-to-wall coverage of the World Cup.”
Specifics of the newly launched product include a range of features, including the betting industry staples of in-play, enhanced accumulators, bet boosts, cashout and a bet builder – the latter with ‘progressive pricing.
The partners have also underscored a social responsibility element, incorporating BetVictor’s social responsibility tools, to provide an ‘entertaining, informed and responsible betting experience’.
talkSPORT Bet’s launch comes ahead of the upcoming FIFA World Cup in Qatar, now just two weeks away, the build up to which has seen operators hit the accelerator on marketing, acquisition and retention activity.
BetVictor Group Chief Commercial Officer, Brent Almeida, said: “We’re thrilled to be partnering with the UK’s leading sports radio network and global audio rights holders of the Premier League. talkSPORT BET adds an entertaining, informed and responsible betting experience to the much-loved talkSPORT brand.
“Customers will be able to take advantage of a generous welcome bonus, along with some innovative promotions and exclusive offers, adding even more ways for them to enjoy their favourite sports.”
Known widely to the general public for its flagship B2C betting brand, alongside historical visibility in sports such as horse racing, BetVictor maintains a prominent B2B white label portfolio.
Michael Tabor’s online sportsbook currently operates the Parimatch UK website, BildBet and Heart Bingo – franchised under white label agreements from Parimatch Tech, German daily tabloid Bild and British radio station Heart respectively.
Meanwhile, the development also marks a major enhancement of talkSPORT’s involvement in the betting scene, the media outlet having partnered with Betway in the past, whilst a betting page on its website features tips and promotions from the notable firms such as bet365, Paddy Power and 888.
Source: SBC News
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