Pixbet targets Brazilian football with Corinthians partnership

Pixbet targets Brazilian football with Corinthians partnership

Brazilian online gambling company Pixbet has secured a deal with Campeonato Brasileiro Série A club, Sport Club Corinthians Paulista.

For a minimum of three years, the firm will gain brand exposure on the men’s professional football team’s uniform, promotions and offers, digital content, technological activations and marketing actions.

Ernildo Júnior, Partner and Co-founder of Pixbet, explained: “Pixbet has become one of the largest companies in the segment by always being at the forefront, with a bold and dynamic attitude, but very down to earth.”

The collaboration will provide exclusive experiences for fans of the top-flight football club, while also reaffirming the pair’s ‘commitment towards innovation’. 

The club’s President, Duilio Monteiro Alves, added: “We are all very satisfied and eager to start this new contract, which is in line with our management philosophy of always innovating and generating new income, both for the club and for its partners.

“There is a lot of news and good things out there. I have no doubt that Fiel will embrace this initiative more, which will bring many benefits to everyone and will make Corinthians even more competitive on and off the pitch.”

This week, Corinthians also announced the end of its partnership with Galera.bet, which started in May 2020. 

“Sponsorship in men’s professional football and women’s professional football, in which the company’s logo occupied a position on game shirts, will end this year,” the club revealed in a statement. 

“Timão’s master sponsorship of men’s professional basketball, in turn, continues until the end of NBB (Novo Basquete Brasil) 22/23, scheduled for the first half of 2023.”

 

Corinthians Pixbet

Pode apostar que essa parceria vai ser um sucesso, Fiel! #VaiCorinthians pic.twitter.com/TnH5lH1zD0

— Corinthians (@Corinthians) December8, 2022

Source: SBC News