Epom’s Survival Guide for Betting Underdogs: Strategies for a New Betting Brand’s Successful Market Entry
In 2022 the global betting market in the US was estimated at $83.65 million. By the end of 2030, Epom’s experts forecast its annual 10% growth.
The betting market keeps nourishing a competitive and profitable landscape. This sphere already has its biggest players making the entrance for fresh blood seem almost impossible.
Just look at the stats, 90% of online gambling startups fail to succeed. Well, what if we told you this is a standard startup failure rate? The variety of new audiences and niches gives opportunities even for small betting brands; you just have to think outside the box.
How exactly? Let’s find out!
Hidden Opportunities of 2023: What Goes Unnoticed by Many Betting Advertisers
What’s the biggest trouble that underdog betting brands face? Aside from obvious struggles with Google AdSense and lack of qualified traffic, the main issue is the absence of substantial budgets.
Well-established giants can maintain a stable online presence, while smaller ones just can’t attract the same level of attention. The solution lies in digitalization and attracting younger audiences.
For instance, did you know that Gen Z is one of the largest contributors to gambling capital in the US? The convenience of mobile technology and the newfound focus on social media has made betting a great new environment for the Internet generation.
The new gamblers (the most profitable audience in the long run) place their bets more for fun rather than instant profits. Hashtag Sports reports that 53% of Zoomers gamble mainly as social interaction with friends and family.
With this in mind, nurturing more personalised, tailored experiences is what could distinguish your ad strategy. Let’s discuss how.
Creative and Brand Positioning: How to Attract Fresh Blood
So, we’ve explained why attracting an audience that is not quite vibing with old-school online betting is the way to go. How do you do that?
- Support multiple devices.
Modern gamblers place bets on the go. If the road toward the bet is longer than a few swipes on their iPhone, they won’t take it. A good betting platform should be fast, light, and versatile.
Aside from boring optimization tips, we recommend putting your service on Android/iOS/Windows/Mac/web app/Telegram bot.
- Check out e-sports.
In 2022 the global esports market in the US was estimated at $1.5bn. CS: Go, Valorant, Dota 2, or LoL attract millions of young gamblers annually, and with the variety of esports titles, there’s room for just about anyone.
The overwhelming majority of betting companies have already understood the profitability of esports, but how many take bets on, for example, Quake 4 or Tekken 8? There are plenty of active communities with growth potential.
- Embrace social influencing.
Collaborating with well-known influencers is a fast and effective way to increase social awareness and reach new audiences.
Alternatively, hire a charismatic “talking head” for your videos and social media. That’s far superior to having a background voice narrating dull advertisements.
- Reconsider your looks.
Words are mostly irrelevant since the name explains it all. Check out Aristocrat’s case study, for example. A new simplified design with a clear information structure and stylish UI elements helped Aristocrat attract new users and elevate their performance.
Advertising Сhannels: Where to Place Ads
By now, you probably understand what general channels to use for ads. There are social media, emails, live streaming, podcasts, and many more, but where do you buy traffic exactly?
Well, we’ve already made the ultimate report highlighting the issues we discussed earlier. For example, here’s the quote from Epom’s CSO, Andriy Liulko:
“When asked ‘Which advertising channels are the worst performing in your current marketing strategy,’ operators overwhelmingly concluded that social media was the weakest link.
Facebook and Instagram adverts took 47.1% of the share, while TikTok ads had 23.5%. Combined, all forms of social media were hit with an unwelcome majority share of 88.2% in this category.
Unsurprisingly, platforms designed for millennials and Zoomers will not appeal to the more mature, solvent audience that betting operators are targeting.”
The report also states that the variety of ad formats supported by ad servers like Epom is also greatly appreciated.
Conclusion
Competing with the betting giants is challenging and time-consuming, but it’s far from impossible. We hope that with the help of our tips and proper software, you’ll manage to utilise the hottest niches in gambling.
Turn your brand from an underdog to a new champion with the Epom ad server!…
The post Epom’s Survival Guide for Betting Underdogs: Strategies for a New Betting Brand’s Successful Market Entry appeared first on Eastern European Gaming – News – Interviews – Legal Market Updates – Premium Reports – Events – Directory.
Source: Eastern European Gaming
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