BetGames expands Betway Africa partnership with range of bespoke branded content

Leading live dealer and betting games provider BetGames has agreed a deal with leading global online betting and gaming brand Betway, to provide a trio of games branded for its African operation, expanding and strengthening the partnership between the two.

Players in Africa will soon be able to enjoy a bespoke Betway experience with Roulette, Penalties and a Crash Game all set to make their way to the operator’s lobby.

Roulette brings the classic game from the floor into the studio where players can enjoy the live casino experience using a slick and intuitive UI.

In Penalties, BetGames delivers the excitement of football’s most dramatic climax in a three-penalty shootout format, with casino-style chip betting and a game played every 30 seconds using over 2,000 pre-recorded outcomes.

Rounding off the package of content, Crash Game sees the popular genre come to life with autoplay and auto cash-out functionalities and a 100,000x maximum multiplier.

All three games have been specifically developed to Betway’s precise requirements and feature its branding front and centre of each fast-paced, contemporary betting experience.

The agreement for the new games is an enhancement of the existing successful partnership and maintains BetGames’ position as a leader in African markets and a provider to top-tier brands.

The content also broadens the provider’s profile as a supplier of tailored solutions following a recent deal which saw Betway renew its exclusive branded Lucky 7 game indefinitely, cementing BetGames’ reputation in the continent.

Commenting on the appointment, BetGames’ VP of Sales Africa, James Everett, said: “We’ve enjoyed a fantastic relationship with Betway in Africa and this project to deliver more branded content elevates our alliance.

“Our pipeline of new games in 2023 provides us with an incredible opportunity to put more high-quality entertainment in front of a significant number of new players who will have a greater range of dynamic, fast-paced experiences at their disposal.”

Mark Rowles, Head of Marketing from Betway, added: “We’re delighted to expand our partnership with BetGames for Betway in Africa.  The three new tailor-made games will enhance our customers’ playing experience, where they can enjoy the latest gaming content in a fair, safe and responsible environment.”