Light & Wonder Signs Expanded Deal Allowing Everi Digital to Further Global Reach

Light & Wonder Signs Expanded Deal Allowing Everi Digital to Further Global Reach

light-&-wonder-signs-expanded-deal-allowing-everi-digital-to-further-global-reach

Reading Time: 2 minutes

 

Agreement will bring content from leading game developer to operators in the United Kingdom, Europe and South America

Light & Wonder Incorporated (Light & Wonder) (NASDAQ and ASX: LNW) has signed an expanded long-term deal with Everi Digital, the online gaming business of Everi Holdings Incorporated (Everi) (NYSE: EVRI), empowering the developer to expand into new markets in the United Kingdom, Europe and South America.

The agreement will initially serve Light & Wonder’s customers in the United Kingdom with a range of games from the 70-strong catalogue of Everi Digital, delivered to the network through Light & Wonder’s online ecosystem.

Customers in Italy will also be the first in the country to gain access to Everi Digital’s distinct titles in the summer of this year through the new agreement with additional new European markets to follow by the end of 2024 on an exclusive basis. The roll-out in South America is scheduled to take place in the first quarter of 2024.

Everi Digital’s parent company, Everi Holdings Incorporated, is a premier provider of land-based and digital casino gaming content and products, financial technology, player loyalty solutions and bingo. Everi has continually updated its server-based gaming solution to support its award-winning online stepper content, video instant-win style games and new-to-be-launched perceived skill games that fit the industry trend of experiential themes.

Everi’s games catalogue has already proven popular with players in North America through an existing distribution deal with Light & Wonder, a relationship that has gone from strength to strength over the past four years.

The expanded deal represents the latest phase of Light & Wonder’s iGaming strategy; to forge major agreements with game developers to accelerate its leading position as a premium global content provider.

“This exciting collaboration with Light & Wonder allows Everi Digital to deliver our award-winning engaging gaming entertainment experiences to new players and markets,” the Digital Commercialization Vice-President for Everi, Jordan Brent, said. “We are looking forward to providing our innovative content to a new segment of online players, driving the continued growth trajectory of our collective iGaming business.”

“Everi Digital’s content has proven hugely popular with players in North America and we look forward to sharing its games across more of our global network,” the Digital Partnerships Senior Director for Light & Wonder, Steve Mayes, said. “We are always looking to expand the scope of our online content and stepper and skill games on Everi’s product roadmap will help achieve that goal.”

Light & Wonder’s online ecosystem delivers more than 3,500 games from a global network of in-house and third-party game studios with unrivalled ease of integration that is robust and secure. All content is supported with a comprehensive range of responsible gambling tools, helping to deliver a safe and enjoyable gaming experience for players.

The post Light & Wonder Signs Expanded Deal Allowing Everi Digital to Further Global Reach appeared first on Eastern European Gaming – News – Interviews – Legal Market Updates – Premium Reports – Events – Directory.


Source: Eastern European Gaming