Share of Voice Visibility of Casinos Measured in Brazil
Brazil’s iGaming sector is rapidly evolving, with an increasing focus on the “Share of Voice” (SoV) metric to understand market dynamics.
This in-depth study by ENV Media delves into brand visibility and market shares of online casino operators in Brazil, utilizing monthly search volumes to identify leading operators and popular game genres among Brazilian players.
The concept of SoV, pivotal in the iGaming industry, does not merely reflect subscriber numbers but extends to a brand’s online visibility and dominance, including their digital footprint and content marketing strategies.
The final scores for online casino operators in Brazil, as determined by our research, reflect a combination of survey responses, online SoV visibility, and branded searches.
The top 3 operators include Betfair, Betway, and Betano, with scores of 53, 50, and 48 respectively.
KTO Casino takes the 4th position, mainly due to their brand presence, resulting in more than 2 million searches per month.
This ranking, updated every few months, is crucial for understanding the market trends and SoV changes in Brazil’s iGaming sector. It highlights the significant role of brand recognition, player preferences, and strategic SEO in determining market presence.
When it comes to selecting iGaming operators, Brazilian players prioritize aspects such as attractive bonuses, reliable customer support, and secure payment options. The research reveals that these factors significantly influence player choices, along with other elements like user-friendly interfaces and game variety.
Interestingly, innovative features like live dealer games are less influential in this decision-making process. These insights into player preferences are essential for understanding brand loyalty and engagement in the Brazilian market.
Summarizing the insights from the study, it’s evident that brand visibility and player preferences play a crucial role in the Brazilian iGaming market.
The concept of Share of Voice, extending beyond mere subscriber numbers to encompass a brand’s entire digital footprint, is key to understanding market dynamics. Operators like Betfair, Betway, Betano and KTO lead in terms of SoV, reflecting their successful marketing strategies.
Player choices, influenced by factors such as bonuses, support, and payment security, underline the importance of understanding consumer behavior in this evolving market.…
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Source: Eastern European Gaming
