Checkd Group Bolsters Media Division with Launch of New Digital PR Team

James Dixon leading drive to elevate visibility of key brands in the United Kingdom and North America

Technology-led sports betting specialist Checkd Group has established a new digital PR team to boost its organic search performance across its key sites in the United Kingdom and North America.

James Dixon (pictured) has been installed as Head of Digital PR at Checkd Media, the group’s content and marketing arm. He leads a team that will work on boosting the visibility of proprietary brands in the United Kingdom, the United States, Canada and South America including Footy Accumulators, The Winners Enclosure and FlashPicks while also providing digital PR services to partners through the creation of a performance marketing service offering.

The launch of the new service intends to supercharge Checkd’s new and existing brands, providing a more solid focus on organic performance as a key traffic and revenue-driving channel with digital PR as a linchpin.

A former journalist with ten years of experience in the iGaming industry, Dixon arrives from online casino affiliate BonusFinder where he has a proven track record of success in key markets around the world.

George Rogan and Liam Conroy have joined Checkd Media as Digital PR Managers in support of Dixon while Charlie Giblin has been appointed Digital PR Executive.

The new hires follow Rob Cable’s appointment as PPC manager late last year as well as George Webb joining as Head of SEO to bolster the company’s activity in the United Kingdom and the United States.

“This is a key moment for the trajectory of the organic team, bringing together an industry-leading passionate and experienced team that will accelerate the growth of Checkd Group’s brands going forward,” Dixon said. “The benefits of having a team in-house have already been visible with huge improvements in our keyword rankings resulting in record monthly traffic and conversions with the teams’ improved efficiency meaning we can react quickly to leverage key opportunities to improve the authority and expertise of the brands.

“The team are going to be living and breathing the brands and we’ve made sure to bring in a lot of very experienced people that understand the kind of ideas and approaches that work as we establish a forward-thinking team to tackle our brands’ strategies.”

“The establishment of our new digital PR team serves as a watershed moment as we bid to enhance the visibility of our leading brands and content,” the Managing Director for Checkd Media, Alex Beecham, said. “The new personalities and expertise we have brought on board will help us to reach new audiences all over the world. It’s a really exciting time for us and represents real progress for our team.”