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The UK-based betting company Coral has unleashed a new TV ad campaign, which features Hollywood comedian Danny McBride playing the role of Sports Rodstein who claims being the world’s biggest sports fan. Coral has recently appointed advertising agency Alpha Century for its campaign, which created the new ad.
The first time the new 60-second was broadcasted was during second break of the Champions League final. It will make regular appearance throughout the summer during the World Cup in Russia across TV, print, social media, digital and point-of-sale.
The campaign supports savvy and intelligent bets and introduces Coral’s new strap line, “The smart money’s on Coral.”
The 60-second spot taps into the humour provided by Danny McBride’s character, and delivers an ad that creates memorability and instant impact.
Coral’s Marketing Director, Alexis Zamboglou says: “We wanted the campaign to create distinction from that of other brands. In the same vain as Super Bowl half-time ads, Coral is hoping to utilise the huge Champions League audience by creating an ad which speaks to the UK and taps into their emotion when they’re at their peak.
“Sports betting and gaming is fun and exciting and the aim was to capture this in the new ads. We think Sports Rodstein will resonate with sports fans. The character represents the hilarious comedy that Danny McBride is known for and delivers a memorable and impactful ad.”
Danny McBride added: “Ever since I heard we were sending Megan Markle over to sort out the Royal family, I’ve been looking for my excuse to get involved in UK culture. Coral was the perfect partner for me.”
Source: 5StarMedia
Source: European Gaming News…
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