Sorare Welcomes AC Milan to its NFT Fantasy Football Family
AC Milan and Sorare today announced an exclusive multi-year partnership where the player-owned fantasy sports game using non-fungible tokens will become the club’s official NFT fantasy football game partner and join the Rossoneri as a premium partner.
With this new agreement, AC Milan officially joins Sorare’s NFT-based fantasy football game, where users can collect, trade and play officially licensed digital cards as part of an immersive global gaming experience. At the start of the 2022/23 season, more than 2 million registered users will be able to collect, exchange and play AC Milan digital cards, further strengthening the connection between international Rossoneri fans and their beloved clubs in the digital world.
The partnership with Sorare, a leader in the rapidly growing football NFT space, provides AC Milan with a significant new digital fan engagement tool, giving fans and players around the world a platform to celebrate, share and promote their passion for football. It also brings a new revenue stream created by the establishment of a new game licensing category: non-fungible token licensing.
The new partnership is a major development in AC Milan’s broader Web 3.0 strategy. The club continues to foray into the world of NFTs by partnering with experts to create unique digital experiences for its fans designed to give them more access, more ownership, and bring them closer to their beloved club.
AC Milan Chief Revenue Officer Casper Stylsvig commented:
“We are delighted to welcome Sorare into our exclusive family of Premium Partners. Today marks the beginning of a new journey with an exciting and young brand that is at the forefront of the NFT revolution and that has been able to merge digital collectibles and fantasy sports. As an innovative Club, this is a sector that we are exploring with a clear strategy in mind, with the goal to offer our over 500 million fans across the globe with exciting additional ways to engage with their Club. That is why we are pleased to partner with Sorare and introduce their digital collectibles to our fanbase.”
Michael Meltzer, Head of Business Development at Sorare, added:
“We’re building a gaming experience fueled by passion where fans can connect with football and a global community. On Sorare, they can truly own the game. We’re proud to partner with the legendary AC Milan to help them connect with fans globally through the future of football collectibles.”
Sorare is THE global fantasy football game built on the Ethereum (ETH) blockchain, where you can play, acquire, buy, and sell officially licensed digital player cards, NFTs.
Since it was founded in 2018, Sorare has grown to become the top destination for NFT fantasy football and hottest NFT sports project around. Interested in finding out more, this Sorare review provides further details on the game.
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Source: igaming
